Reorientation of The Mission of Islamic Da‘Wah as a Movement For Building the Golden Indonesia Civilization
Keywords:
Islamic Da‘wah, Civilization, Transformative Da‘wah, National CharacterAbstract
Indonesia’s rapidly changing socio-cultural landscape demands a strategic reorientation of Islamic da‘wah so that it moves beyond ritualistic functions toward becoming a constructive force in national civilization building. As Indonesia heads toward the vision of Golden Indonesia 2045, da‘wah is expected to contribute to moral formation, public ethics, and national character. This qualitative study employs a literature-based approach combined with descriptive-interpretive analysis. Data were drawn from academic publications, institutional documents, and contemporary da‘wah practices to formulate a conceptual model that integrates da‘wah with national development frameworks. Findings show a shift from normative doctrinal da‘wah toward transformative, empowerment-based da‘wah. Da‘wah institutions increasingly integrate Islamic values with education, sharia economics, digital literacy, and nation-building programs. The emergence of digital da‘wah, character-building initiatives, and socio-economic empowerment represents a collective effort to situate da‘wah as a pillar of civilization development. The study concludes that da‘wah in Indonesia is evolving into a civilizational movement that unites spirituality, social development, and national values. This reorientation strengthens Islamic da‘wah as a moral, intellectual, and cultural force capable of supporting an inclusive, progressive, and competitive Indonesian civilization.
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