The Transformation of Islamic Preaching Strategies Through Social Media in The Digital Era
Keywords:
Digital Da'wah, Social Media, Da'wah Transformation, Islamic Communication, Disruption EraAbstract
Digital transformation has significantly reshaped the delivery of religious messages in Islamic preaching, particularly through the utilization of social media, which has emerged as a primary platform for reaching younger audiences. In this context, conventional preaching strategies must adapt to align with the characteristics of digital communication that emphasize visualization, interactivity, and audience segmentation. This study aims to systematically examine the forms of strategic transformation in Islamic preaching via social media and assess their effectiveness in shaping religious awareness among contemporary communities. Employing a systematic literature review approach, this article analyzes 36 relevant open-access scholarly articles selected through the PRISMA protocol and stringent inclusion criteria. The findings reveal that the most effective digital preaching strategies include the use of visual narratives, context-based short videos, and responsive two-way communication on socio-religious issues. Platforms such as Instagram, TikTok, and YouTube dominate the practice of da'wah, while major challenges involve low digital literacy among preachers, audience fragmentation, and the risk of disseminating non-moderate content. These results contribute theoretically by expanding the concept of uslub da'wah within a participatory digital communication framework and offer practical implications for capacity-building among preachers and policy formulation for adaptive preaching in the technological disruption era. This article also recommends a collaborative model to foster an inclusive, effective, and sustainable digital preaching ecosystem.
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